Logos of Photograph

               Still images typically do not use logos as a primary means of rhetoric, as a photograph does not usually contain enough information to establish a logical argument.  However, with some knowledge of the rhetorical situation, certain aspects of the photograph can give insight into the nature of the protest.  For example, all four men wear bored, but determined expressions.  The audience can therefore deduce that the movement is nonviolent.  Furthermore, the protesters appear to be prepared to devote an immense amount of time in order to achieve their goals.  Another interesting point is the lunch counter employee is also black.  Thus, the protest is not directed towards the employees, most of whom probably sympathize with the men.  Rather, the disagreement is between the store management/policy and the citizens it discriminates against.

Chris Rother